TikTok Shop turns content into purchases: people discover a product in a video and buy it without leaving the app. For brands with visual products, it is one of the fastest-growing channels.

Which products work best

Products that are understood in seconds and look great on video: beauty, fashion, home, accessories, gadgets and packaged food. If your product has a “before and after” or an engaging demo, you have an advantage.

Set up your store

Register your business in TikTok Shop Seller Center, upload your catalog with complete photos and descriptions, define your shipping and return policies, and link your brand’s TikTok account.

Shoppable content

Post short videos with the product tagged. The first three seconds decide whether people keep watching: show the result or the problem you solve right away.

LIVE shopping and creators

Livestreams generate real-time sales with exclusive promotions. Plus, the affiliate program lets creators promote your products in exchange for a commission per sale.

Boost with TikTok Ads

With shop campaigns you can amplify the videos that perform best organically and take them to a wider audience.

We’ve got you

At Ozarian we help you open and run your TikTok Shop alongside your other marketplaces. Request an assessment to get started.