A beautiful site that nobody finds does not generate sales. SEO is the set of practices that help Google understand your site and show it to people searching for what you offer. These are the pillars we review in every project.

Technical SEO: the foundation

Google needs to be able to crawl and index your site. That means the content is in the HTML (not only generated in the browser), an up-to-date sitemap.xml, a correct robots.txt, clean URLs and canonical tags.

  • A single H1 tag per page with the main topic.
  • Unique titles and meta descriptions on every page.
  • HTTPS and a mobile-friendly site.

Speed and Core Web Vitals

Google measures your visitors’ real experience: how fast the main content loads (LCP), how quickly the page responds to interactions (INP) and whether it “jumps” while loading (CLS). WebP images, defined sizes and little JavaScript make the difference.

Content that answers questions

Every service deserves its own page with complete information: what it includes, how it works, FAQs and who it is for. A blog with useful guides attracts informational searches and demonstrates expertise, one of the factors Google values (E-E-A-T).

Structured data

schema.org markup (Organization, Service, FAQPage, BlogPosting, BreadcrumbList) helps Google understand your business and can enable rich results.

Local SEO

If you serve a specific city or area, create and optimize your Google Business Profile, mention your city in titles and content, and collect reviews from real customers. Keep your name, address and phone number identical across the internet.

SEO is a process

No technical score guarantees a position on Google: rankings are built with content, relevance and time. At Ozarian we build SEO-ready sites and support you as they grow.